08/04/2020

"The Fate of Food Influencers on Instagram" by Deesha Menon


Brad Lau, more commonly known by his handle @ladyironchef, was supposedly the second most popular food influencer on Instagram in 2017, only second to Jamie Oliver. This is both surprising — who would’ve thought a food influencer from a tiny island like Singapore would emerge second in the world? But at the same time also unsurprising — food is what we’re famous for, after all. Singaporeans know how to eat.
Lau has been around for as long as I’ve been on Instagram and probably even before. I remember wondering if he was a woman, because of the word ‘lady’ in his handle. I relied a lot on his articles and reviews to decide where my sister and I should cafe-hop (back when we had the time and expenses to do this), as I am sure a lot of Singaporeans did too. In an era when sponsorship wasn’t too common and people were still using Instagram filters on their images, Lau rose very quickly and admirably to popularity.

But where does ladyironchef stand today?

Popular Chips
This chart shows us that Lau’s audience has actually been steadily decreasing since March 2016. People seem to be less and less interested with Lau’s content, despite the fact that he was one of our food influencing pioneers. I headed to his top performing post in 2018, which is this video of a Korean breakfast toast:

It is interesting to note that his caption does not contain any hashtags, which means he was not paid to post this video. Rather, it seems to be a more organic appreciation of toast.
“This is the best Korean breakfast toast in Seoul. Read more on http://www.ladyironchef.com/2018/07/egg-drop-seoul/“
Ladyironchef is also inimitably known for his blog articles. He’s written a review or listicle on almost every food item/place that he’s been to. Come to think of it, he’s actually doing everything right: videos (1 per day), follow-up articles, simple & readable captions. But the engagement on his images remains low.
Popular Chips
He stands at an average of 0.3% which is much lower than the average engagement rate of 2.7% for accounts in Singapore with more than 500K followers.
I love ladyironchef, but perhaps he is just not what foodies want anymore.

So, who’s taken over?

I had to explore beyond the region to find out who our top food influencers are today. To do so, I ran the hashtags #foodinfluencer and #thediningadvisor through our platform to find posts which also contained the hashtags #ad and/or #spon. Then I narrowed the search to the top 3 accounts that (1) stood out to me, and (2) are handled by people (i.e. not restaurants or agencies). I came up with @glutenfreegalpal, @_federicagenovese, and @jimmyfoodtron.
Let’s take a closer look at each of these accounts.
I began with Genovese, who is an Italian food blogger and food critic. It is interesting that the title ‘food blogger’ should be in English while ‘food critic’ remains in Italian, untranslated. This could possibly point toward the fact that her identity as a food blogger is something she wants recognized internationally — after all, food is a universal language. Genovese’s top performing post of this year is a beautiful picture of cannelloni:

The engagement rate on this post was double her usual engagement rate. A quick scroll of Genovese’s account shows us numerous well-taken pictures of (mostly) Italian food. It’s no wonder 21K people follow this account. The next time you’re looking for a bite in Italy, you know where to find a good recommendation.  
Popular Chips
Genovese’s follower count also has been steadily increasing from end 2017 till now, at incremental rates of 2-7%. While it is natural that 60% of her followers are based in Italy, she also has a sizeable following from the U.S. and U.K.
Next I looked at Jimmy, who has 19.4K followers in total. This food influencer is from Los Angeles which explains why most of his followers are based in America, but this is followed closely by Italy, actually. Italians really love their food too. Jimmy has got an immensely colourful feed. American food is generally carb and cheese heavy, but he manages to make every burger and sandwich look captivating with bright colours and high definition images.
Take a look at his top performing post from this year:

Tell me you don’t want to reach into your phone and grab that.
Jimmy is fairly new to the food influencer game. He grew quickly in the last quarter of 2018, with an average 25% growth rate.
Popular Chips
His growth rate has steadily increased since, though he does seem to suffer from a decreasing engagement rate.
Popular Chips
This was surprising to me because Jimmy plays by all the rules of an ideal Instagram influencer. He has witty captions, eye-catching photos, an adequate number of videos, uses the Instagram Story and highlight function, and enlists giveaways for his followers. I’m not sure why people are disengaging, but either way, here is another scrumptious picture for good measure.

The last food influencer I looked at was Arielle, who goes by the moniker @glutenfreegalpal. As her name suggests, she recommends gluten-free eats for those who are slightly more conscious about their food choices.
Popular Chips
Arielle has 17K followers, and although that is the least of the three, her follower rate increased rapidly in early 2019 as evident from the graph.

Popular Chips
She clearly became a lot more popular this year.
Arielle’s top performing post also outperformed both Genovese and Jimmy. Here it is:

A charming array of vegan birthday-cake cupcakes.

Concluding Thoughts

While these food influencers are doing fairly well for themselves, it seems like people don’t engage with them as much as they do with beauty or health influencers. This might be why influencer marketing hasn’t taken to the food industry as much as beauty, cosmetics, and fashion. Personally I wouldn’t have known this if I didn’t take a look at the metrics — I always assumed there was a market for everyone. Even though all of them abide by the ‘influencer rulebook’ and are forerunners in their industry, they are falling behind other personalities in terms of follower and engagement rate. I am not very much of a foodie myself; I enjoy eating but I avoid spending money on cafes and restaurants, which explains why I don’t follow any food influencers.
Society is definitely changing how they spend their money. Is home-cooking becoming the case? It could very well be.

W

07/04/2020

How to Promote Food Brands with Influencers





Influencer marketing. You see it all the time – the Instagram models with #ad in their caption, pushing the cute jeans they’re wearing or the blue gummy hair vitamins. If you’re unfamiliar with this trend, you need to crawl out from under your rock, hop on any of the major social media platforms, and take a gander at the advertising age of branded content. It makes sense – YouTube or Instagram influencers have a lot of market power, as they are more relatable than traditional celebrities and have very loyal fan bases. And, most importantly, many reach most brand’s ideal market: the elusive millennial.  

Why Influencers and Content Creators Matter (Even to Bug Companies)

These influencers are, well, quite influential. And it’s not just products they are promoting – it’s a restaurant, an experience, a vacation destination, a way of living, and more. I’m particularly interested in the trend of influencers promoting ideas. Sometimes they start trends, and other times they are the spark that catalyzes a movement into the limelight. Whereas we are accustomed to tuning out traditional advertising, influencer campaigns have not just the “views” or “impressions” required to make an impact, but they also command the genuine attention of their fans.
I read an article on Aeon the other day that put it perfectly: We are “experiencing a fundamental paradigm shift in our relationship to knowledge. From the ‘information age,’ we are moving towards the ‘reputation age’, in which information will have value only if it is already filtered, evaluated and commented upon by others.”
This is why I’m so excited that a few thoughtful content creators have agreed to help spread the word about topics with social impact. Specifically – eating bugs.
Even though Culture Crash is not a “food influencer,” per say, the channel did educate its 157,000 followers about the benefits of eating bugs. And we saw an engaged audience emerge with comments like:
eat-bugs-comments.png

How Influencers Impact Foodie Audiences

Social media has changed the way we eat, shop, travel, and dress. Whether viewers are looking for a new recipe, seeking entertainment by watching a punk metal band eat scorpions, or watching their favorite “muckbang,” food is a thriving topic on platforms like YouTube.
The impact is palpable. According to Millward Brown Digital, food channel subscriptions grew over 280% in 2015 and social engagement on food channels rose by 118%. Most viewers tune into food videos on YouTube for four main reasons: entertainment, exploration, expertise, or relaxation/ease. Videos span the spectrum from inspiration to creation to flat out voyeurism: we watch the chefs, the teachers, and the “watch me eat 3 pizzas in under an hour” daredevils.
The foodie audiences are one of the most highly engaged online – full of people dedicated to all things delicious. These are the folks that are more than happy to devote portions of their paychecks towards food – a passion that translates to huge opportunities for brands. According to a study, 92% of consumers trust recommendations from others, even individuals they don’t know, over heavily branded content.
This is nothing new. Restaurants have long opened their doors to food critics and sites like Yelp are large factors in where we decide to dine out. While these trusted sources are sought out by customers ready to make a purchase decision, working with influencers delivers messages to broader audiences. Also, the content creators lend their creativity and thought leadership to engaging new audiences as well.
One such influencer, Rukshana Kapadia of The Culinary Commentator, explains, “Eating food is an experience. We eat with many senses and the visuals are very important. Instagram has had an enormous impact on the food industry. It’s also been a great tool to entice people to try new cuisines, to become adventurous with their taste buds, to inform people and educate them about the enormous variety of food available…”

Considering Both Macro and Micro Influencers

It’s not just the content creators that have the power of mind-control. 81% of people are influenced by their friends’ social media posts. Let’s admit it – it’s now commonplace to capture and post a beautifully edited photograph of our dinners before we dive in. Reportedly, 74% of consumers identify word-of-mouth (WOM) as a key determinant in their purchasing decision. Forbes suggests 64% of marketing executives believed WOM is still the most effective form of marketing to improve customer engagement and get the word out.
It’s important to note that audiences are highly influenced by the comment sections of the content they are consuming.
Pro tip: make sure you work with influencers that have compassionate and curious communities. It is important to note that the power of influencers does not lie in the follower count. It lies in the tone and engagement of their communities:
eat-bugs-comments-2.png

How to Communicate Through Influencers

As the wise man once said, “It’s not WHAT you say, but HOW you say it.” Audiences might not remember the details of all the content they consume, but they do remember how content makes them feel. I suggest working with influencers to focus on one of three “thematic messages” when crafting content for audiences.
Most food audiences are looking for one of three things: inspiration, education, or curation:
  1. Inspiration: Imagine a mom with a fridge full of leftovers wondering what to do with them. Or a young professional wondering how to make a healthier version of her favorite dish. The new generation turns to content creators to break away from routine, learn about a new cuisine, or find a creative way to serve appetizers at the next “Wine Wednesday.” Brands can create aspirational content to persuade audiences to try new things. 
  2. Education: YouTube and Pinterest are encyclopedias of knowledge for the aspiring chef or twenty-something searching for “How to Boil an Egg.” Brands can work with influencers to teach their audiences how to metaphorically fish – creating new habits or hobbies (aka customers) in the process. Mental Floss is a great example of how an educational community can impact the foodies out there. 
  3. Curation: The social media generation is always looking for trusted sources to help them filter through the myriad of options available to modern consumers. Audiences trust the recommendations of influencers. Find influencers who authentically love your product and provide the proper incentives for them to evangelize. 
Above, you can watch the great cast of Think Tank in a three-part educational video series about trying bugs, why some people eat bugs, and how to normalize bugs.
Consider all types of content, from small, quick videos of cooking and plating techniques to announcements of new restaurant or product launches (or Bugible dinners!)
You can even partner with non-traditional “influencers” like UCLA to create great content.

Feeding Hungry Fans the Right Messages

Don’t get me wrong – I love an Epic Meal Time episode where I can watch big dudes make a 10,000 calorie waffle breakfast with Jack Daniel’s – loaded syrup. But as a past food policy student, I’m here to sing the praises of the influencers that use their powers of persuasion to encourage positive lifestyle changes. The content creators who open up the mind of a picky eater to a new culture’s cuisine. Or the video that shows how small dietary changes can have a huge environmental impact.
Not all content has to be serious to have an impact. We reached Good Mythical Morning’s 13,000,000 followers with videos titled Bug and Wine Pairing Taste Test and Eating A Bug Burrito – Bug War Challenge #2.
Content creators are changing the food industry, and one needs to look out for creators with integrity.  Increasingly, food influencers play a key role in the widespread awareness of culinary trends. We share a deep, personal relationship with food. In the age of social media, it’s not just what we eat that is impacted by our peers, but also when, where, how, and why. Yes, this presents huge opportunities for businesses to impact food-purchasing decisions. More important, perhaps, is the opportunity to impact the dialogue that occurs around how what we eat impacts our bodies and the environment.
According to Bloomberg, $255 million is spent on influencer marketing every month. You don’t need to spend the big bucks to get your message out to the masses. You might even get lucky and land a spot on Netflix’s Bill Nye Saves the World if you persist! 


Derecho alimentario - Online Paper Repository (Food Law)


Acrylamide

Lubna Rifai and Fatima A. Saleh, “A Review on Acrylamide in Food: Occurrence, Toxicity, and Mitigation Strategies”. International Journal of Toxicology (2020) doi.org/10.1177/1091581820902405 [published online before print: 4 February 2020[1]].

Abstract
Acrylamide (AA) is a food contaminant present in a wide range of frequently consumed foods, which makes human exposure to this toxicant unfortunately unavoidable. However, efforts to reduce the formation of AA in food have resulted in some success. This review aims to summarize the occurrence of AA and the potential mitigation strategies of its formation in foods. Formation of AA in foods is mainly linked to Maillard reaction, which is the first feasible route that can be manipulated to reduce AA formation. Furthermore, manipulating processing conditions such as time and temperature of the heating process, and including certain preheating treatments such as soaking and blanching, can further reduce AA formation. Due to the high exposure to AA, recognition of its toxic effect is necessary, especially in developing countries where awareness about AA health risks is still very low. Therefore, this review also focuses on the different toxic effects of AA exposure, including neurotoxicity, genotoxicity, carcinogenicity, reproductive toxicity, hepatotoxicity, and immunotoxicity.



Animal welfare

M. Meylan et al., “Effects of the novel concept ‘outdoor veal calf’ on antimicrobial use, mortality and weight gain in Switzerland”. Preventive Veterinary Medicine (2020) doi.org/10.1016/j.prevetmed.2020.104907 [published online before print: 1 February 2020[2]].

Abstract
The aim of the intervention study ‘outdoor veal calf’ was to evaluate a novel concept for calf fattening which aimed at reducing antimicrobial use without compromising animal health. Management practices such as commingling of calves from multiple birth farms, crowding, and suboptimal barn climate are responsible for high antimicrobial use and mortality in the veal calf population. The risk of selecting bacteria resistant to antimicrobials and of economic losses is accordingly elevated. The ‘outdoor veal calf’ concept, implemented in nineteen intervention farms (IF), is based on three main measures: 1. purchased calves are transported directly from neighboring birth farms to the fattening facility instead of commingling calves in livestock dealer trucks; 2. each calf is vaccinated against pneumonia after arrival and completes a three-week quarantine in an individual hutch; and 3. the calves spend the rest of the fattening period in outdoor hutches in groups not exceeding 10 calves. The covered and bedded paddock and the group hutches provide shelter from cold weather and direct sunshine, constant access to fresh air is warranted. Nineteen conventional calf fattening operations of similar size served as controls (CF). Every farm was visited once a month for a one-year period, and data regarding animal health, treatments, and production parameters were collected. Treatment intensity was assessed by use of the defined daily dose method (TIDDD in days per animal year), and calf mortality and daily weight gain were recorded in both farm groups.
Mean TIDDD was 5.3-fold lower in IF compared to CF (5.9 ± 6.5 vs. 31.5 ± 27.4 days per animal year; p < 0.001). Mortality was 2.1-fold lower in IF than in CF (3.1% ± 2.3 vs. 6.3 % ± 4.9; p = 0.020). Average daily gain did not differ between groups (1.29 ± 0.17 kg/day in IF vs. 1.35 ± 0.16 kg/day in CF; p = 0.244). A drastic reduction in antimicrobial use and mortality was achieved in the novel ‘outdoor veal calf’ system without compromising animal health. The principles of risk reduction used in designing the system can be used to improve management and animal health, decrease the need for antimicrobial treatments and thus selection pressure on bacteria in veal operations.



Entomophagy

Jinsoo Hwang and Ja Young Choe, “How to enhance the image of edible insect restaurants: Focusing on perceived risk theory”. International Journal of Hospitality Management, Vol. 87 (2020) https://doi.org/10.1016/j.ijhm.2020.102464.

Abstract
Although edible insects are getting attention all over the world, consumers are still reluctant to visit edible insect restaurants. Thus, the objective of this research is to explore what risks customers perceive in edible insect restaurants and how those risks affect the image of edible insect restaurants. More specifically, First, the results of principal components analysis showed that 21 perceived risk items were divided into seven factors: quality, psychological, health, financial, environmental, time-loss, and social risks. Second, five sub-dimensions of perceived risk had a negative effect on image, with the exception of financial and environmental risks. Lastly, image was found to increase intention to use, word-of-mouth intention, and willingness to pay more.



Food choices

J. M. Dieterle, “Shifting the Focus: Food Choice, Paternalism, and State Regulation”. Food ethics, Vol. 5 No. 2 (2020) doi.org/10.1007/s41055-019-00059-z [published online before print: 21 December 2019[3]].

Abstract
In this paper, I examine the question of whether there is justification for regulations that place limits on food choices. I begin by discussing Sarah Conly’s recent defense of paternalist limits on food choice. I argue that Conly’s argument is flawed because it assumes a particular conception of health that is not universally shared. I examine this conception of health in some detail, and I argue that we need to shift our focus from individual behaviors and lifestyle to the broader social and environmental context. Such a shift allows us to see the ways in which industry practices are negatively impacting our well-being (a broader concept than “health”). I argue that state regulatory activity surrounding the conditions under which food is grown, processed, marketed, and sold needs to be strengthened. As a result, there are likely to be some indirect limitations on food choice. These indirect limitations are justified, but regulations in which the goal is to change individual behavior or lifestyle are not.



Food Fraud

Joe Whitworth, “Germany - Ex-Bayern-Ei managing director given suspended sentence", IFT (2020) [Blog Source_foodsafetynews/com.2020_03 - available on the Internet at <https://www.foodsafetynews.com/2020/03/ex-bayern-ei-managing-director-given-suspended-sentence/> (last accessed on 22 March 2020)].



Nathaliede Marcellis-Warinac et al., “Food industry perceptions and actions towards food fraud: Insights from a pan-Canadian study”. Food Control (2020) doi.org/10.1016/j.foodcont.2020.107182 [published online before print: 27 February 2020[4]].

Abstract
Food fraud is becoming a major concern for the food industry, consumers and governments. Food industries are accountable for food fraud management and, since January 2018, must implement measures to counter food fraud as part of a Global Food Safety Initiative (GFSI) scheme. However, information related to Food Business Operators' (FBO) perceptions and knowledge on food fraud is still very scarce. Hence, from October 2017 to April 2018, FBOs from different sectors across Canada were invited to answer an online survey of 52 closed-ended questions about their perceptions of food fraud and food fraud management. Close to 400 Canadian FBOs filled out the survey. This paper aims to present their perceptions, concerns and needs relative to food fraud, and their practices to manage and prevent this risk. Answers were collected and analyzed to build a representative picture of the Canadian food industry's perceived readiness and awareness of food fraud. A Kruskal—Wallis test was used to analyze differences among producers, processors and distributors regarding perceptions and knowledge of food fraud. This study provides valuable insights allowing academics and regulators to adapt their communication and collaboration with food industry stakeholders. It could also be used by FBOs as a first base for self-assessment.



Gene editing

Amy te Plate-Church, “Earning public trust in gene editing”. Journal of Animal Science, Vol. 97 Sup. 3 (2019) 57–58.

Abstract
Gene editing has tremendous potential to benefit society and food production. Yet, the social license to develop the technology to its full potential is dependent on public support and market acceptance. Traditionally it has been assumed that sound science and appropriate government oversight will result in social acceptance of innovation. What consumers want first and foremost, according to research from The Center for Food Integrity (CFI), is to know that food producers share their values, like producing safe, affordable, nutritious food in a manner that protects our environment. Sixty-five percent of U.S. consumers surveyed want to know more about how food is produced (CFI, 2017). Testing of videos about CRISPR indicate more than half of viewers want to learn more, and support for CRISPR rose from 45 to 60% when given credible, clear and understandable information. In reviewing more than 15 studies about consumer opinions on biotechnology, CFI found these consistent themes. 1) There is a considerable knowledge gap among consumers – in science and modern plant and animal breeding. 2) Before describing gene editing, it is helpful to show the evolution of genetic improvement. 3) The public wants information from credentialed experts, but they do not want an academic explanation. 4) Analogies and visuals are important to explain science, and they should be understandable without being oversimplified. 5) Consumers show strongest support for benefits of science related to environmental stewardship, healthier food and disease resistance. 6) Consumers have additional questions about use of science in animals, compared to plants. Because scientists and academic institutions among the most-trusted sources for information about biotechnology, they have a unique opportunity to effectively engage and provide information the public wants and needs to make informed decisions about gene editing.



Halal products

Maya F. Farah, “Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers”. Journal of Islamic Marketing (2020) doi.org/10.1108/JIMA-09-2019-0191 [published online before print: 26 February 2020[5]].

Abstract
Purpose - The purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust in Halal food products on the consumer intention to purchase a Muslim (manufactured in a majority Muslim country) versus a foreign (manufactured in a majority non-Muslim country) product available on the Lebanese market across the two main Muslim sects, namely, Sunnism and Shiism.
Design/methodology/approach - The study used a quantitative survey that was administered to a proportionate stratified sample of 607 respondents from the two sects.
Findings - The results indicate that Sunni consumers indicate a greater trust in judgment of and willingness to buy foreign Halal products compared to their Shiite counterparts, while Shiite consumers display a greater trust in judgment of and willingness to buy Muslim products. Moreover, religiosity, ethnocentrism, subjective norms, brand trust and product judgment have been found to significantly influence consumer purchase intention.
Practical implications - The study results exhibit that religious sect plays a key role in consumer purchase intention, which encourages decision makers and marketers to pursue identity, awareness and communication strategies while targeting Muslim consumers of both sects.
Originality/value - Muslim consumers’ perception of Halal products is a sorely under-researched area of study with minimal empirical data supporting such studies. The results of this study offer some insight into consumer behavior differences between members of the two sects.



Manufacturing transparency

Xinyu Chen and Tobias Voigt, “Implementation of the Manufacturing Execution System in the Food and Beverage Industry”. Journal of Food Engineering (2020) doi.org/10.1016/j.jfoodeng.2020.109932 [published online before print: 25 January 2020[6]].

Abstract
The Manufacturing Execution System (MES) is a production management system serving as the information center in the enterprise to improve manufacturing transparency. It is the middle layer connecting the manufacturing process on the shop floor and the business process on the Enterprise Resource Planning (ERP) level. On the one hand, the MES guides the execution of rough production plans into detailed operations on the shop floor. On the other hand, it provides the firm with critical key performance indicators (KPIs), enabling commercial decisions. The support from the MES, such as production fine planning, performance analysis, and product tracing, can help manufacturers to be efficient and gain more competitiveness in the global market. However, in the food and beverage industry, which faces strict regulations, growing competitiveness, customer demand changing, and suffer from low-profit margins, the implementation of the MES did not become widespread. This article intends to present the particular characteristics of the food and beverage manufacturing process, analyze the potential benefits and barriers of the MES implementation in the food and beverage industry through literature review. The solutions to solve the MES implementation issues and the research areas that need to be explored in order to meet the MES requirements from the food and beverage industry are also discussed in this article.



Meat and meat products

GrahamLawton, “The food revolution starts here”. New Scientist , Vol. 245 No. 3270 (2020) 39-43 [published online before print: 21 February 2020[7]].



Slovenia

Patricia Blatnik and Štefan Bojnec, “Food Quality Schemes: The Case of Slovenia”. Quality - Access to Success, Vol. 21 No. 175 (2020) 131-135.

Abstract
The paper investigates the adoption and diffusion of the European Union food quality schemes focusing on organic food, protected designation of origin, protected geographical indication, and traditional speciality guaranteed products. The country specific focus of results and findings on food quality schemes is on Slovenia, which has potential to increase importance of these possible premium price segment markets with expected higher demands for food quality and safety for health of consumers and benefits to the environment in comparison to conventional food products. The importance of food quality of locally produced products is promoted in activities carried out through several national projects regarding local origin, Slovenian food and countryside with designation of higher food quality. Food quality schemes and protected food products are identified to have economic impacts on supply and demand side of food markets with potential for the producer organizations involved in value chains and the protection of higher quality of locally produced food.



Traceability

Jianping Qian et al., “Food traceability system from governmental, corporate, and consumer perspectives in the European Union and China: A comparative review”. Trends in Food Science & Technology, Vol. 99 (2020) 402-412.

Abstract
Background - Food safety has garnered much worldwide attention recently for reasons that are, unfortunately, not always positive. Traceability system (TS) is designed to assure safe and good quality food, while reducing the costs of food recalls. It should encompass all stakeholders, including governments, companies, and consumers, each of whom has an important role in the implementation and guardianship of such systems. The EU and China are amongst the main players implementing TS and are constantly exploring new opportunities and monitoring challenges for TS in a time of shifting consumer demands and rapid new technology innovation.
Scope and approach - This article states development stages from TS 1.0 to 3.0. and reviews TS development in a number of key countries and regions. Comparisons between the EU and China are drawn in terms of government, corporate, and consumer involvement in traceability.
Key findings and conclusions - A functional TS, while providing bi-directional communication between trading partners, must meet the laws and regulations where it operates. A functional system must also consider consumer value and perception, which varies with geography. There are a variety of promising technologies available on the market today to modernize TS, including artificial intelligence (AI) and blockchain. A key finding of this research is that both the EU and China have developed significant trade links in recent years which will certainly positively impact both economies. Key to underpinning the sustainability of these trade links will be the adoption of common TS to prevent negative associations.





© Luis Gonzalez Vaque 2020

05/04/2020

Pongamos que hablo de… Europa (y la solidaridad)



Joan Mier Albert
Abogado
Gobernanza europea

En estos días de pandemia llegan noticias relacionadas con la gestión de la crisis sanitaria, y sus consecuencias económicas, que invitan a reflexionar sobre la realidad de las relaciones entre los Estados, y también sobre la solidaridad europea.

Se está produciendo en el mundo occidental una deriva individualista desde finales del siglo XX, que ha ido generando una creciente ausencia de compromisos colectivos. En los últimos cuarenta años hemos priorizado atención en alcanzar objetivos materiales, relegando otros objetivos que nos conciernen a la sociedad globalmente y que nos habían permitido crecer.

En lo que llevamos de siglo ha habido momentos críticos de diverso tipo en los que se ha echado en falta en Europa una reacción política conjunta a la altura de lo esperado de la integración europea. Lo hemos visto en la gestión del rescate económico de Grecia tras la crisis del 2008, en la falta de compromiso y el cierre de fronteras a los flujos migratorios desde África, y ahora también en la reacción de algunos países miembros y la incapacidad de los mecanismos comunitarios para responder a la llamada a la solidaridad mediante la mutualización de medidas de apoyo financiero.

Independientemente del análisis que se pueda hacer del desacierto de las manifestaciones de determinados líderes europeos, y la reacción de representantes de instituciones comunitarias producidas bajo la influencia de una crisis que genera gran tensión, interesa reflexionar sobre la percepción del proyecto europeo.

Se oyen voces cada vez más fuertes renegando de la vida que le pueda quedar por delante al proyecto integrador europeo, argumentando que las bases sobre las que se sustenta empiezan a mostrar grietas de una considerable dimensión. ¿Estaremos asistiendo a un retorno de los egoísmos nacionales, lejos del recorrido iniciado por Monnet, Schuman, y otros y consolidado después por líderes de talla política, Delors, Miterrand, Köhl, González? ¿Nos estamos alejando del gran sueño de una Europa verdaderamente común?

Ante la falta de reacciones políticas en casos graves, la sociedad europea crítica mayoritariamente la ceguera que comporta el egoísmo nacional, la falta de realismo en las decisiones políticas y el alejamiento entre la sociedad y las instituciones comunitarias, a la que se juzga como burocracia inmóvil poblada por lo que algunos analistas llaman los “príncipes de la norma” o los “reyes de los pesos y medidas” incapaces de estar a la altura política que está reclamando la Historia.

La Historia nos recuerda que Europa ha sabido reaccionar en diversos momentos difíciles, demostrando espíritu de solidaridad llevándolo a la práctica. Esto ha sido así desde el mismo origen del proceso de integración europea tras la segunda guerra mundial, hasta la creación de la moneda único o la apertura hacia los llamados países de la Europa del Este, pasando por la creación del Mercado Interior europeo. En esos momentos críticos Europa ha reaccionado cediendo intereses particulares por objetivos comunes. Sin embargo, esa dinámica no se ha confirmado en momentos graves vividos en los últimos veinte años. La duda que surge es si Europa no se ha convertido en un proyecto exclusivamente económico esclavo del liberalismo imperante en la economía. ¿Podrá reaccionar a tiempo apartando los egoísmos nacionales? No se trata solo de aplicar parches en forma de decisiones que se traduzcan en euros sino también, y sobre todo, en solidificar una cultura solidaria.

He tenido ocasión de releer un interesante libro que describe el escenario en el que vivía Europa hace ahora un siglo comparándolo con la situación actual. (“1913, un año hace cien años”- Florian Illies). Señala que los primeros años del siglo XX fueron un período especialmente fructífero para la creatividad humana y Europa era un hervidero de nuevas ideas y tendencias en todos los campos: Política, ciencia, música, pintura, arquitectura, literatura. Proust reflexionaba en busca del tiempo perdido, Freud abría nuevas vías al análisis del comportamiento humano, Stravinski reflejaba el renacer de la primavera, Kafka, Joyce… Era una época de gran pulsión creativa, en la que el ser humano parecía ir perdiendo la inocencia intuyéndose el abrupto declive que se avecinaba.

También he releído a Tony Judt [“Algo va mal” (2010)] y me ha hecho pensar en la dinámica que está comportando en el comportamiento humano los avances, traducido en algo que llamamos progreso. Se está produciendo en el mundo occidental una deriva individualista desde finales de siglo y su ceguera sobre la creciente falta de compromisos entre países. “El estilo egoísta de la vida contemporánea, que nos resulta “natural”, y también la retórica que lo acompaña se remontan tan sólo a la década de los ochenta. En los últimos cuarenta años hemos hecho una virtud de la búsqueda del beneficio material, hasta el punto de que eso es todo lo que queda de nuestro sentido de un propósito colectivo”. Y se pregunta Judt ¿Por qué nos hemos apresurado tanto en derribar los diques que laboriosamente levantaron nuestros predecesores? ¿Tan seguros estamos de que no se avecinan inundaciones?

El liderazgo económico que ejerce Alemania en Europa está dominado por una corriente económica que surgió allí en los años treinta y que ha marcado toda la política alemana desde entonces, consistente en capitalismo social de mercado donde el Estado tiene un papel preponderante para fijar las reglas y garantizar la competencia, pero no para financiar proyectos o impulsar la actividad con dinero público. Eso, aderezado con un aliño protestante, tiene una traducción política en sus pautas de austeridad, y exigencia de control de la inflación y reducción de la deuda. Esta corriente afecta en mayor o menor medida al conjunto de países centroeuropeos, lo que permite entender que sean éstos los que se oponen a la adopción de mecanismos de financiación compartida de las necesidades económicas de los países más afectados por la pandemia.

Otro libro que ha caído en mis manos en este repaso de ideas lo publicó en diciembre del 2006 el ministerio de asuntos exteriores finlandés, al final de su período de presidencia semestral rotativa del Consejo de la UE, lleva por título “Europe 2050, challenges of the future, heritage of the past”. Recoge mensajes sobre el compromiso de mantener e impulsar los principios que permitieron la creación del proyecto europeo, en el que la idea de solidaridad fue crucial para el proceso de modernización de Europa. Y leo: “Es en la heterogénea visión global de Europa donde podemos encontrar el énfasis de la solidaridad, tal vez más expresado en el pasado por gente ordinaria que a nivel de los sistemas políticos.” Esto me hace pensar en cuántas ocasiones he visto discursos de Estados miembros , en el ejercicio temporal de la presidencia del Consejo de la Unión, enarbolar con tanta fuerza el mensaje de integración como, después, cuando pasa el testigo presidencial, proteger con el mismo fervor su propio interés.

A Europa le sobran razones para poner en práctica ese espíritu de solidaridad blandido en los discursos políticos. Además, por si hubiera alguna duda sobre la legitimidad de una actuación solidaria conjunta, el tratado de la Unión Europea ofrece una amplia base jurídica con referencias al compromiso y fomento de solidaridad entre los Estados miembros, a la legitimidad institucional de actuaciones contra las pandemias transfronterizas, o al compromiso de actuar conjuntamente, con espíritu de solidaridad, si algún Estado miembro es víctima de una catástrofe natural. Aún estamos a tiempo de provocar una reacción política y moral que se nutra de las lecciones del pasado, y así conjurar lo inevitable.

2 abril 2020

30/03/2020

Algunas reflexiones sobre tecnología, salud y alimentación



Joan Mier Albert
 Abogado PhD
Law food - Gobernanza alimentaria
joan.mier@icab.cat


Está circulando por las redes algo que a mucha gente le habrá llamado la atención. En una presentación del Dr. Thomas Cowan en la Cumbre de Salud y Derechos Humanos en Tucson, Arizona, el pasado 12 de marzo, hacía referencia al efecto al que estamos sometidos por las radiaciones electromagnéticas, principalmente derivadas, según decía, del incremento de las estructuras que nos permiten estar comunicados: los wi-fis, GPS, satélites enviando señales como hace ya un siglo había empezado a ocurrir con el avance tecnológico derivado de los radares…

Decía, a propósito de la crisis actual del Covid-19 y anotando reflexiones del Dr Rudolf Steiner, analizadas con motivo de la llamada “gripe española” de 1918, que “los virus son la excreción de una célula intoxicada. Son trozos de ADN o ARN expulsados de las células cuando éstas están envenenadas. No son la causa de nada.” También hacía comentarios sobre tratamientos terapéuticos aplicados por él a pacientes con dificultades de salud derivadas de la recepción amplificada de campos electromagnéticos en los cuerpos, por el exceso de partículas metálicas ingeridas y la calidad del agua de las células.

Finalmente volvía a citar al mismo profesor Steiner señalando que si bien en aquella época no había una influencia, tan grande como ahora, de los campos electromagnéticos, ya anunciaba la necesidad de desarrollar un potencial espiritual, de manera más fuerte que un siglo antes. Ese era precisamente su consejo ante la situación actual, “Hagamos lo posible en desarrollar capacidades espirituales”.

Se puede dudar de si todo esto es cierto. El entorno de su presentación y la misma puesta en escena académica parecen serios. Sin embargo, voces del sector más concernido dicen que no son verdaderas algunas de las cosas que dice y le acusan incluso de ser alarmista. No lo sé, pero en cualquier caso ahí queda su consejo espiritual.

Aunque no sea sensato dudar de los buenos propósitos de la aplicación de desarrollos tecnológicos en la vida de las personas, creo que no se han estudiado suficientemente ni valorado previamente los riesgos que los avances tecnológicos puedan tener para la salud, y muy especialmente en el ámbito de la seguridad alimentaria. Además, no se han tenido en cuenta, en términos de desigualdad, las consecuencias que el desarrollo de estas nuevas aplicaciones pudiera tener entre las diferentes economías del planeta. Quizás lo correcto sería debatir, a nivel mundial, cuáles son las ventajas y los riesgos a los que se enfrenta toda la Humanidad si aplicamos estos avances.

Tuve placer de escuchar, no hace mucho más de dos años, a Peter Brabeck-Letmathe, presidente emérito de Nestlé y conferenciante invitado por el Instituto Internacional San Telmo de Sevilla, sobre los avances de las nuevas posibilidades que abre el Big Data en la alimentación. Ya sabemos, decía, que nuevas aplicaciones permiten obtener información a través de dispositivos Lifelogging (registros vitales), de todas las rutinas diarias desde el sueño hasta la vigilia, para compararla con etapas anteriores. El Internet de las cosas ya está permitiendo intercambiar información útil a las empresas para, mediante algoritmos, ofrecer programas personalizados de alimentación a través de sensores portátiles. Esto es lo que la revolución digital va a ir introduciendo en nuestras vidas a partir de … ya.



Hablaba de los beneficios todavía desconocidos asociados a la decodificación del genoma humano y del microbioma que permita conocer a qué riesgos está expuesta su salud personal y cómo prevenirlos. Pequeños dispositivos portátiles conectados a internet, como los brazaletes que incorporan relojes de salud, que recopilan y envían información vía bluetooth a una aplicación del smartphone para monitorizar y hacer recomendaciones de nutrición y buenas prácticas. De esa manera, decía, se puede alcanzar un cambio significativo en el estilo de vida de grandes sectores de la población.

Me paré a pensar por un momento a qué porcentaje de la población se estaba refiriendo realmente. Me cuestionaba que si bien es cierto que en una parte del mundo se lucha y se está consiguiendo alcanzar una vida más larga y más sana, en otra gran parte, con el mayor porcentaje de población joven del planeta, por qué no se consiguen logros parecidos en el mismo objetivo. Allí, alimentación y nutrición no son lo mismo. Me pregunto cuándo llegará a beneficiarse también de esos avances tecnológicos sin que otros nuevos desarrollos pongan de nuevo en evidencia su retraso. La tecnología aplicada y las necesidades primarias no suelen participar en la misma carrera.


Y mientras leo cifras impresionantes sobre el número creciente de teléfonos móviles en África y sus beneficios, leo también que en países nórdicos europeos la mayoría de la población ya no habla por teléfono móvil sin usar auriculares, ni coloca los dispositivos en partes sensibles del cuerpo, para protegerse. 

28 marzo 2020

W

28/03/2020

“Sharing Economy Platforms: a study on food waste reduction”


Laís Moltene Maia, Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo (2020) 138 pp. 


Abstract
This project addresses the issue of reducing food waste through shared economy digital platforms. This issue is relevant because according to FAO reports (2011, 2017b) 1.3 billion tons of food are wasted annually in the world, such amount could feed 2 billion people, decreasing the hunger and promoting improvements in food security. In this way, sharedeconomy digital platforms can be part of the solution to this problem, promoting sharing through the donation and sale of surplus food among institutions (governmental or nongovernmental), commercial establishments and final consumers. The main objective of this project is to understand how happens the acceptance and use of sharing economy platforms for food waste reduction. To achieve this goal, an exploratory qualitative research was conducted through a single case study on Ecofood platform, it was used interviews, secondary data collection and direct observation for data collection. Through data analysis it can be seen that the main determinant is the effort expectancy, which is fundamental for the use behavior. From the data comparison obtained in the two different cities was possible to develop six propositions and find two new factors that influence the intention and use of platforms, in addition to drawing the profile of users of the two groups involved in the platform (suppliers and end consumers).