Helena
Dall Pizzol, Stefânia Ordovás de Almeida and Mauren do Couto Soares
Abstract:
In
recent years, there has been a significant shift towards greater collaboration
in various spheres
of society, in which the creation of value from shared resources while
balancing self-interestand community well-being is emphasized. Consumption has
ceased to be characterized exclusively bythe purchase and possession of goods;
instead new collaborative initiatives represented by exchanges, loans, renting,
and other forms of sharing that allow consumers access to a good or service
only in the time they are necessary have appeared. However, few studies have
attempted to measure the reasons that lead consumers to practice collaborative
consumption. Therefore, the main objective of this article is to propose a scale
that measures the motivators, facilitators, and constraints for this mode of
consumption. For this, a study was conducted among carsharing users in Brazil,
which aimed to purify and validate the proposed scale. The results indicate
that collaborative consumption applied to a carsharing setting is composed of
six dimensions and confirm the validity and reliability of the studied
construct. The discussion highlights the study findings and offers suggestions
for further research into this topic.
Keywords:
consumer behavior; collaborative consumption; carsharing
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