Ary Rosenbaum: "Marketing is sometimes, just marketing"


The Miller Lite Ads did not inspire to drink beer, but the advertisements were comedy gems from Rodney Dangerfield, Billy Martin, John Madden, Red Auerbach, and a whole host of other sports celebrities (and writer Mickey Spillane for some reason). Less filling, tastes great were the rival chants and Lite Beer from Miller was the first and most successful light beer (until surpassed by Bud Light and Coors Light).

If you drink the beer and you have a sense of taste, you know it’s not very good. It was more marketing that a decent beer recipe. While you may be enticed by the great marketing of a plan provider, you need to dig deeper under the surface to make sure they can do the job. When it comes to marketing, there is nothing wrong to buy on “sizzle”, as long as there is some steak.

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