Helena Dall Pizzol, Stefânia Ordovás de Almeida and Mauren do Couto Soares
In recent years, there has been a significant shift towards greater collaboration in various spheres of society, in which the creation of value from shared resources while balancing self-interestand community well-being is emphasized. Consumption has ceased to be characterized exclusively bythe purchase and possession of goods; instead new collaborative initiatives represented by exchanges, loans, renting, and other forms of sharing that allow consumers access to a good or service only in the time they are necessary have appeared. However, few studies have attempted to measure the reasons that lead consumers to practice collaborative consumption. Therefore, the main objective of this article is to propose a scale that measures the motivators, facilitators, and constraints for this mode of consumption. For this, a study was conducted among carsharing users in Brazil, which aimed to purify and validate the proposed scale. The results indicate that collaborative consumption applied to a carsharing setting is composed of six dimensions and confirm the validity and reliability of the studied construct. The discussion highlights the study findings and offers suggestions for further research into this topic.
Keywords: consumer behavior; collaborative consumption; carsharing