Best Food Facts recently hosted nine digital influencers for a Virtual Taste Tour focused on sustainability. Get the details.
The tour, originally planned to be in-person in central Iowa, was reformatted into three virtual discussions focused on these topics:
- Sustainable Food with conversations about food waste, processed foods, biotechnology and food affordability
- Sustainable Egg Farming, providing dialogue on hen housing and impacts on animal well-being, food affordability and natural resources
- Sustainable Crop Farming with a focus on crop practices and environmental stewardship
The influencers each wrote blog posts about the tour, reaching a combined audience of over 10 million followers. The influencer tour was complemented by a four-part series on Best Food Facts examining sustainability impacts and the topics of grass-fed and grain-fed beef, pesticides and GMOs.
United Soybean Board provided funding for the influencer engagement and content promotion.
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